Sony aims to beam sights, sounds into brain

Whoh! That's freaking sweet. Or incredibly horrible, you decide!
Sony aims to beam smells pictures or sounds into your brain for awesome gameplay! I can only imagine the uber coolness! Of course, it could be the worst thing ever done, ever... But hey, I'm optimistic.
CNN.com - Sony aims to beam sights, sounds into brain - Apr 7, 2005